Pedigree

BRIEF: 

We will give you a supermarket product/category, but you can choose the supplier / brand.. You will need to create a topical press which could run in a New Zealand newspaper this year from today. This could be a calendar event, planned events, or developing news stories (prior to submission) . As well as developing a range of concepts, you will need refine the execution of your strongest idea. 

DELIVERABLES:

 An individual workbook which shows your creative process from initial concepts to final topical press ad.