Kathmandu

Promoting Kathmandu's 100% merino t-shirt to professionals

BRIEF:

GET: 25-35 year old professionals

WHO: wear t-shirts to work

TO: try a Kathmandu Merino t-shirt

BY: showing that merino naturally regulates temperature and neutralises odours.

SINGLE MINDED PROPOSITION: The T-shirt that stops you from smelling.

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